By STAFF WRITER AUGUST 6, 2015
A Virginia-based technology startup Republic Computer Science has launched a new software platform to help Republican campaigns improve ground game ahead of 2016 elections.
The new campaign management platform called Republic VX, aims to help Republican campaigns to effectively manage their volunteer, staff and voter-contact efforts.
“Republic VX provides the software tools Republican campaigns need to run a winning ground game. We studied successful field programs on the left and on the right to build Republic VX,” said the founder of Republic Computer Science, Azarias Reda (PhD), who is also serving as the Chief Technology Officer of the Republican National Committee.
Recent election cycles saw Republican campaigns being outperformed by Democrats on the ground, with over a million volunteers reported in the 2012 Obama campaign in a field program that is said to be highly organized.
But the GOP digital strategist wants to break this trend of tech’s role as a left-wing affair. Reda, a first generation American from Ethiopia, was named to Forbes magazine 30 under 30 in 2015 for his role leading the RNC data and analytics division in the 2014 election cycle, and was also recognized by Time magazine as one of 12 new faces in Black Leadership in the US.
“Our platform is robust, secure and scalable, building on cloud infrastructure from Amazon Web Services. One of our key design principles is data isolation, with each campaign getting its own dedicated database on Republic VX to safeguard its valuable data,” Reda said. “We are very excited to launch Republic VX and make it generally available to right of center campaigns today.”
The software is released as the GOP primary continues to heat up 15 months before Election day.
The first Republican presidential primary debate is due to take place later tonight in Cleveland, Ohio, where the top 10 candidates will be vying for the national spotlight.